{"id":46196,"date":"2024-02-05T11:37:04","date_gmt":"2024-02-05T06:37:04","guid":{"rendered":"https:\/\/raqobat.gov.uz\/?p=46196"},"modified":"2024-02-09T10:21:49","modified_gmt":"2024-02-09T05:21:49","slug":"savol-televideniyeda-beriladigan-reklamalarga-qanday-talablar-belgilangan","status":"publish","type":"post","link":"https:\/\/raqobat.gov.uz\/uz\/savol-televideniyeda-beriladigan-reklamalarga-qanday-talablar-belgilangan\/","title":{"rendered":"SAVOL: Televideniyeda beriladigan reklamalarga qanday talablar belgilangan?"},"content":{"rendered":"

FUQARODAN SAVOL:<\/strong><\/p>\n

– Televideniyeda beriladigan reklamalarga qanday talablar belgilangan?<\/em><\/p>\n

MUTAXASSIS JAVOBI:<\/strong><\/p>\n

27-modda. Televideniyedagi reklama<\/strong><\/p>\n

Telekanallar efirida, tele-, video-, kinoxronikali dasturlarda tarqatilayotgan reklamaning (shu jumladan teledo\u2018kon reklamasi kabi reklamaning) umumiy davomiyligi ko\u2018rsatuv vaqtining bir soati davomida yigirma foizdan, biroq bir sutkada ko\u2018rsatuv vaqtining o\u2018n besh foizidan oshishi mumkin emas. Ushbu talab faqat reklama teledasturlariga ixtisoslashtirilgan telekanallarga nisbatan tatbiq etilmaydi.<\/p>\n

Davomiyligi o\u2018n daqiqadan kam bo\u2018lgan teleko\u2018rsatuvlarni reklama bilan uzib qo\u2018yishga va reklama bilan birga namoyish etishga yo\u2018l qo\u2018yilmaydi.<\/p>\n

Sport musobaqasining (shu jumladan sport bellashuvlari, o\u2018yinlari, janglari, poygalarining) jonli efirdagi yoki yozib olingan holdagi namoyishi, agar telekanalning huquq egasi bilan tuzilgan shartnomasida boshqacha qoida nazarda tutilmagan bo\u2018lsa, faqat sport musobaqalari jarayonidagi tanaffuslarda yoki ular to\u2018xtatib turilgan vaqtda reklama bilan, shu jumladan homiylik reklamasi bilan uzib qo\u2018yilishi mumkin.<\/p>\n

Quyidagilar taqiqlanadi:<\/p>\n

reklama joylashtirish maqsadida davlat tadbirlari va marosimlarining namoyishini uzib qo\u2018yish;<\/em><\/p>\n

reklama va reklama haqidagi anons, shu jumladan teledastur anonsi tovushining balandligi darajasini reklama va reklama haqidagi anons bilan uzib qo\u2018yilgan teledastur va teleko\u2018rsatuv tovushiga nisbatan balandroq qilib belgilash;<\/em><\/p>\n

teleko\u2018rsatuvlar namoyish qilinayotganda reklama maqsadlarida harakatlanuvchi satrdan foydalanish, bundan reklama bloki vaqtida foydalanish mustasno;<\/em><\/p>\n

teleko\u2018rsatuvlarga videoplashkalarni (teleko\u2018rsatuv namoyishi vaqtida ko\u2018rinib qoladigan tijorat axborotini) joylashtirish, bundan reklamaning o\u2018zini, shuningdek reklama huquqi asosida efirga chiqariladigan ko\u2018rsatuvni namoyish etish vaqti mustasno. Bunda videoplashka o\u2018lchami ekran sathining o\u2018n foizidan oshmasligi va uning pastki qismida gorizontal holatda joylashtirilgan bo\u2018lishi kerak.<\/em><\/p>\n

Ushbu modda birinchi va ikkinchi qismlarining talablari:<\/p>\n

tegishli telekanalda namoyish qilinayotgan teleko\u2018rsatuvlar to\u2018g\u2018risidagi teledasturlarda joylashtiriladigan axborotga;<\/em><\/p>\n

teledasturning logotipiga va mazkur teledastur haqidagi axborotga nisbatan tatbiq etilmaydi.<\/em><\/p>\n

Chet el telekanallari retranslyatsiya qilinayotganda tarqatiladigan reklama axboroti ushbu Qonunning 16-moddasida nazarda tutilgan talablarga muvofiqligini ta\u2019minlash imkoni bo\u2018lmagan taqdirda, bunday kanallarning dasturlari reklamadan foydalanuvchilarga reklama axborotisiz taqdim etiladi.<\/p>\n

O\u2018zbekiston Respublikasining, 07.06.2022 yildagi O\u2018RQ-776-son \u00abReklama to\u2018g\u2018risida\u00bbgi <\/strong>Qonuni<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

FUQARODAN SAVOL: – Televideniyeda beriladigan reklamalarga qanday talablar belgilangan? MUTAXASSIS JAVOBI: 27-modda. Televideniyedagi reklama Telekanallar efirida, tele-, video-, kinoxronikali dasturlarda tarqatilayotgan reklamaning (shu jumladan teledo\u2018kon reklamasi kabi reklamaning) umumiy davomiyligi ko\u2018rsatuv vaqtining bir soati davomida yigirma foizdan, biroq bir sutkada ko\u2018rsatuv vaqtining o\u2018n besh foizidan oshishi mumkin emas. Ushbu talab faqat reklama teledasturlariga ixtisoslashtirilgan telekanallarga…<\/p>\n","protected":false},"author":1,"featured_media":46205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[88,3],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nSAVOL: Televideniyeda beriladigan reklamalarga qanday talablar belgilangan? - O\u02bbzbekiston Respublikasi Raqobatni rivojlantirish va iste'molchilar huquqlarini himoya qilish qo\u02bbmitasi.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raqobat.gov.uz\/uz\/savol-televideniyeda-beriladigan-reklamalarga-qanday-talablar-belgilangan\/\" \/>\n<meta property=\"og:locale\" content=\"uz_UZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAVOL: Televideniyeda beriladigan reklamalarga qanday talablar belgilangan? - O\u02bbzbekiston Respublikasi Raqobatni rivojlantirish va iste'molchilar huquqlarini himoya qilish qo\u02bbmitasi.\" \/>\n<meta property=\"og:description\" content=\"FUQARODAN SAVOL: – Televideniyeda beriladigan reklamalarga qanday talablar belgilangan? 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