{"id":42619,"date":"2023-11-24T10:33:30","date_gmt":"2023-11-24T05:33:30","guid":{"rendered":"https:\/\/raqobat.gov.uz\/?p=42619"},"modified":"2023-12-04T10:39:39","modified_gmt":"2023-12-04T05:39:39","slug":"reklama-togrisidagi-qonun-ijrosi-qay-darajada-taminlanmoqda","status":"publish","type":"post","link":"https:\/\/raqobat.gov.uz\/uz\/reklama-togrisidagi-qonun-ijrosi-qay-darajada-taminlanmoqda\/","title":{"rendered":"\u201cReklama to\u2018g\u2018risida\u201dgi qonun ijrosi qay darajada ta\u2019minlanmoqda?"},"content":{"rendered":"

Oliy Majlis Qonunchilik palatasining Innovatsion rivojlanish, axborot siyosati va axborot texnologiyalari masalalari qo\u2018mitasi \u201cReklama to\u2018g\u2018risida\u201dgi O\u2018zbekiston Respublikasi Qonunining ijro etilishi holatini nazorat-tahlil tartibida o\u2018rganish yakunlariga bag\u2018ishlangan yig\u2018ilish o\u2018tkazdi.<\/p>\n

Yig\u2018ilishda televideniyedagi reklamaga oid normalar ijrosi, mazkur sohadagi reklama faoliyat subyektlari tomonidan reklama to\u2018g\u2018risidagi qonunchilikka rioya etilishi holati, reklamaning aylanishi sohasidagi vakolatli davlat organi tomonidan qonun buzilishlarini oldini olish bo\u2018yicha amalga oshirilayotgan ishlar muhokama qilindi.<\/p>\n

Ta\u2019kidlanganidek, televideniyedagi reklama boshqa dasturlardan o\u2018zining boshlanishi va oxirida audio-, video-, aralash vositalar yoki boshlovchilarning sharhlari yordamida ajratib qo\u2018yilishi holati yuzasidan joriy yilning o\u2018tgan davrida o\u2018tkazilgan o\u2018rganishlar natijasida 15 ta holatda reklama bloklari teleboshlovchilarning sharhlarisiz joylashtirilgani kuzatilgan.<\/p>\n

Shuningdek, teleko\u2018rsatuvlar (konsert-tomosha va sport dasturlari, kino- va telefilmlar) namoyishi davomida (oralig\u2018ida) bir nechta reklama bloklarini joylashtirilishi bugungi kunda ijtimoiy tarmoqlarda keskin muhokamalarga va keng jamoatchilikning haqli e\u2019tirozlariga sabab bo\u2018lmoqda. Joriy yilning iyul-avgust oylarida esa 8 ta telekanaldan reklama uchun ajratilgan efir vaqtining kunlik hajmiga 15 foiz nisbatan qo\u2018yilgan talablarga rioya qilinmagan.<\/p>\n

Muhokamalar davomida deputatlar bugungi kunda teledasturlarning reklama qismlari (bloklari) tovushining teledasturlarga nisbatan me\u2019yordan balandroq berilishi holatlari kuzatilayotgani va bu teletomoshabinlarning e\u2019tiroziga sabab bo\u2018layotganini qayd etdilar.<\/p>\n

Ularning aytishicha, reklama qonunchiligida reklamani tovushiga nisbatan qat\u2019iy me\u2019yorlar belgilangan bo\u2018lsa-da, ayrim telekanallar tomonidan reklama bloklarida joylashtirilgan reklamaning tovushi teledastur va teleko\u2018rsatuv tovushiga nisbatan balandroq qilib berilmoqda.<\/p>\n

Qo\u2018mita a\u2019zolari ayrim telekanallar (\u201cZO\u2018R TV\u201d, \u201cMening Yurtim\u201d, \u201cFTV\u201d) tomonidan joylashtirilgan reklamani tovushi boshqa teledasturlarga nisbatan oshib ketgani kuzatilganini aytib, bu borada qanday choralar ko\u2018rilmoqda, deya mutasaddilarga murojaat qildi.<\/p>\n

Raqobatni rivojlantirish va iste\u2019molchilar huquqlarini himoya qilish qo\u2018mitasi mas\u2019ullari ushbu savolga javob berar ekan, reklamani tovushiga nisbatan belgilangan me\u2019yorlar (cheklovlar)ga rioya etmagan telekanallarga nisbatan ogohlantirish xatlari yuborilganini bildirdi.<\/p>\n

Yig\u2018ilishda reklama qilinishi taqiqlangan yoki alohida tartibi mavjud reklama axboroti haqida ham so\u2018z yuritildi. Bu borada amalga oshirilayotgan ishlar xususida fikr almashildi.<\/p>\n

Dori vositalari, biologik faol qo\u2018shimchalar (BFQ) va boshqa (ozdiruvchi, semirtiruvchi) preparatlarga oid tovarlar reklamasini qonunchilik talablariga mosligi yuzasidan o\u2018tkazilgan o\u2018rganishlarda 809 ta, xalq tabobati tovarlari reklamasini qonunchilik talablariga mosligi yuzasidan o\u2018tkazilgan o\u2018rganishlarda 29 ta, energetik ichimliklarning reklamasini qonunchilik talablariga mosligi yuzasidan o\u2018tkazilgan o\u2018rganishlarda 133 ta qonun buzilishi holatlari aniqlangan va O\u2018zbekiston Respublikasi Raqobatni rivojlantirish va iste\u2019molchilar huquqlarini himoya qilish qo\u2018mitasi tomonidan ogohlantirishlar berilgan.<\/p>\n

Reklama qonunchiligi buzganligiga qaramasdan vakolatli davlat organi o\u2018z vakolatlaridan to\u2018liq foydalanmagan hamda aniqlangan qonun buzilish holatlari bo\u2018yicha rasmiy ogohlantirishlar berish bilan cheklangan. Buning natijasida qonun buzilishi holatlari takrorlanmoqda.<\/p>\n

Teatr-konsert tadbirlari reklamasini iste\u2019molchilar huquqlarini himoya qilish va reklama to\u2018g\u2018risidagi qonunchilik hujjatlari talablariga, shu jumladan, teatr-konsert tadbirlarida fonogrammadan foydalanilganda ushbu tadbir reklamasida bu haqda ma\u2019lumot taqdim etilishi yuzasidan o\u2018tkazilgan o\u2018rganishlarda 6 ta kamchiliklar hal etilgan.<\/p>\n

Qizg\u2018in savol-javoblar davomida deputatlar tomonidan televideniye orqali tarqatilayotgan reklamaning davomiyligiga qo\u2018yilgan talabga rioya etilishi, reklama faoliyat subyektlari tomonidan televideniyeda reklamani tarqatishning taqiqlangan usullaridan foydalanish, televideniye orqali tarqatilayotgan reklamada voyaga yetmaganlar huquqlarini ta\u2019minlash talablariga rioya etilishi holati yuzasidan qator savollar berildi.<\/p>\n

Raqobatni rivojlantirish va iste\u2019molchilar huquqlarini himoya qilish qo\u2018mitasi mas\u2019ullari ko\u2018tarilgan har bir savol bo\u2018yicha asoslantirilgan javoblar berdilar.<\/p>\n

Yig\u2018ilish yakunida kun tartibidagi masala yuzasidan tegishli qaror qabul qilindi.<\/p>\n

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Oliy Majlis Qonunchilik palatasining Innovatsion rivojlanish, axborot siyosati va axborot texnologiyalari masalalari qo\u2018mitasi \u201cReklama to\u2018g\u2018risida\u201dgi O\u2018zbekiston Respublikasi Qonunining ijro etilishi holatini nazorat-tahlil tartibida o\u2018rganish yakunlariga bag\u2018ishlangan yig\u2018ilish o\u2018tkazdi. Yig\u2018ilishda televideniyedagi reklamaga oid normalar ijrosi, mazkur sohadagi reklama faoliyat subyektlari tomonidan reklama to\u2018g\u2018risidagi qonunchilikka rioya etilishi holati, reklamaning aylanishi sohasidagi vakolatli davlat organi tomonidan qonun buzilishlarini…<\/p>\n","protected":false},"author":1,"featured_media":42644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[110],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\n\u201cReklama to\u2018g\u2018risida\u201dgi qonun ijrosi qay darajada ta\u2019minlanmoqda? - O\u02bbzbekiston Respublikasi Raqobatni rivojlantirish va iste'molchilar huquqlarini himoya qilish qo\u02bbmitasi.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raqobat.gov.uz\/uz\/reklama-togrisidagi-qonun-ijrosi-qay-darajada-taminlanmoqda\/\" \/>\n<meta property=\"og:locale\" content=\"uz_UZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cReklama to\u2018g\u2018risida\u201dgi qonun ijrosi qay darajada ta\u2019minlanmoqda? - O\u02bbzbekiston Respublikasi Raqobatni rivojlantirish va iste'molchilar huquqlarini himoya qilish qo\u02bbmitasi.\" \/>\n<meta property=\"og:description\" content=\"Oliy Majlis Qonunchilik palatasining Innovatsion rivojlanish, axborot siyosati va axborot texnologiyalari masalalari qo\u2018mitasi \u201cReklama to\u2018g\u2018risida\u201dgi O\u2018zbekiston Respublikasi Qonunining ijro etilishi holatini nazorat-tahlil tartibida o\u2018rganish yakunlariga bag\u2018ishlangan yig\u2018ilish o\u2018tkazdi. 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